The global grape market revenue amounted to $136.6B in 2018, going up by 3.7% against the previous year
This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.2% over the period from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations being recorded over the period under review. The pace of growth was the most pronounced in 2011 with an increase of 10% against the previous year.
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