The conventional notion is that organic is tastier because it is been artificially boosted with chemical nutrients and other enhancers.

Few companies venturing into the retailing of fresh vegetables will forego the “organic” tag, which is a short-cut to higher pricing. However, Nilesh Palresha of Pune’s VTP real estate group believes that “residue-free” can do the trick as well. He, in fact, sees a big opportunity in branded fruits and vegetables.

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