The transformation highlights the immense potential of combining traditional wisdom with modern technology
The story of rural farmers transforming into artisans and exporters is one of resilience, creativity, and adaptability. Traditionally limited by geographical, financial, and knowledge constraints, these farmers often lacked the means to reach global markets. However, the advent of technology, coupled with the transformative impact of Geographical Indication (GI) tagging, has created new opportunities, enabling them to overcome long-standing barriers and achieve economic empowerment.
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