A partnership between quick commerce companies like Blinkit, Zepto with farmer producers organisations (FPOs) developed in last few years has addressed the price gap between what farmers receive and what consumers pay for horticulture products.
For instance, Sambhal Swarnim Potato FPO of Moradabad district of Uttar Pradesh has seen real growth from the partnership – its turnover rising to ₹15 crore from ₹12 crore in 2024-25 after launching the collective in December 2022 under the Centre’s 10,000 FPO scheme. Over a thousand farmer-member connected with this FPO are happy that they receive ₹2-2.50/kg higher rate than local mandi (agriculture market yard) for their potatoes.
The quick commerce companies are also pleased to see a constant growth – daily potato procurement in the national capital region of a leading delivery platform is 130-150 tonne. Some other platforms are buying even more, but refused to share data.
